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Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Expertly CraftedOver 50 luminous shades, each individually blended with up to 12 tones.
LuminousityTranslucent color system lets the light shine through for super luminous, shiny looking hair.
Depth and DimensionUniquely blended formula delivers beautiful depth and dimension.
Long-LastingUp to 8 weeks of fade-defying color. From root to tip, color won’t fade-out, turn dull or brassy.