CHI® Ionic Permanent Shine Color Systems. Confidence has never been so easy with coloring. CHI® Ionic Permanent Shine Color is the easiest and most reliable color line that you can imagine! There is no guesswork with complicated formulations because the formula is already pre-mixed for you in the CHI® Ionic Color Tube! Formulating is just following the Four Easy Steps. These steps are logical, step-by-step sequences, which will guide you to achieve your target color with precise accuracy and predictability. Step 1: Determine the Natural Level You Are Starting From Step 2: Determine the Level You Wish to Achieve Step 3: Determine the Tone Desired Step 4: Determine the Volume of Developer Needed Performance - Longer lasting color with unparalleled shine - Richer more vibrant reds - Sensational true brunettes - Fiery coppers - Pre-mixed Coverage Plus for 100% gray coverage - Exceptional High Lift Blondes for up to 5 levels of lift and deposit Confidence - 4 easy steps to successful color every time - Easy and logical steps to achieve target color - No more complicated formulations - No more guessing - 87 luxurious vibrant colors for unlimited coloring possibilities - 8 pre-mixed additives for total control - To be mixed with CHI Color Generator Ammonia-Free -CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine) - When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level - When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level
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