Chroma Silk Vivids by Pravana PERMANENT MYSTIC MAGENTA 3 OZ

Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired. PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. No ammonia: extremely gentle Silk Amino Acids: act as a color carrier to help drive color deep into hair�s cortex Keratin Amino Acids: strengthen hair�s fiber and help color adhere to the hair shaft Paraben-Free Zero Phthalates No animal testing Free from MEA and DEA EPA and CARB compliant