Highlights NOW 20 MINUTE PROCESSING TIME YES, coconut and aloe vera. NO ammonia or added parabens. Lasts 28 washes and blends away grays. Description Clairol Natural Instincts Demi-Permanent, Ammonia-Free Hair Color Get a rush of color and boost of shine. YES, coconut and aloe vera. NO ammonia or added parabens. Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes. Hair Type: All Hair Types, Coarse, Normal Health Facts: Ammonia-Free, Paraben-Free, Vegan, Contains Coconut Oil Product Warning: Adult Use Only, not recommended for those with sensitive skin Product Form: Cream Includes: Conditioner, Gloves, Applicator Beauty Purpose: Hair Coloring Bleach Volume: 12 Volume Peroxide Processing Time: 20 minutes Features: Semi-Permanent