Clairol Professional Premium Creme Demi-Peramente Hair Color Features ammonia-free technology that delivers amazingly rich color. Long-lasting true-to-tone color lasts up to 24 shampoos. A four Tonal Pillar system with 21 intermixable shades and 3 Mix Tone Additives gives you the freedom to create rich, radiant personalized color results. No lift. Rich color deposit. Covers up to 50% gray. The exclusive Deep-Conditioning Soy Complex nourishes smooths and delivers luminous color