The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. High Lift shades lift up to 5 levels and tones without bleach. These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within.
Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds, and intense reds
Ionic wheat germ protein, nourishing botanical extracts and low ammonia