Joico Color

Joico Color Intensity Color Butter - Purple Mauve (0.68oz / 20ml) Butter is good for you, especially when it comes to our Colour Butters, the instant way to fight the fade and add hot shades. This super-nourishing treatment deposits bold pops of vibrant colour on pre-lightened hair — perfect for when you want to bump up your blonde (minus the commitment of full-on colour; Butters refresh for up to 10 shampoos!). They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your colour service…and are the perfect pick for mixing and matching, or touching up dipped tips. Colour Butters reduce breakage by 44% and instantly give you the strongest, glossiest, healthiest, most vibrant strands around. You’ll melt when you try them.