Joico Color

Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity® —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED! Shade Palette: BOLD SHADES:

Intense vibrancy that lasts up to 20+ shampoos*

METALLIC SHADES:

 Lustrous, multidimensional metallics that lasts up to 15 shampoos*

POWER PASTEL SHADES:

Creamy, luxiours pastels that lasts up to 10 shampoos*

PEARL PASTEL SHADES LOVE AURA SHADES CLEAR MIXER

Apply to clean, dry hair (¼-inch from the scalp).

Process for 20 minutes.

Rinse well with cold water for several minutes, rinsing each color separately.

Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle Sealer, then rinse.

Finish with K-PAK Hydrator.

Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine, or Blonde Life shades.

Wear gloves to avoid staining.

After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the ideal base for vibrancy.

Over-the-top vibrancy that lasts and lasts.

Reconstructs for guaranteed healthier-looking hair after every color service.

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine.

Intermixable shades = endless creative possibilities

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

Returns Accepted for this item if it's within 30 Days