Joico Color

Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity® —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED! Directions

Apply to clean, dry hair (¼-inch from the scalp).

Process for 20 minutes.

Rinse well with cold water for several minutes, rinsing each color separately.

Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle Sealer, then rinse.

Finish with K-PAK Hydrator.

Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine, or Blonde Life shades.

Wear gloves to avoid staining.

After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the ideal base for vibrancy.