PERMANENT CRÈME COLOR Just one try and you’ll see why Vero K-PAK’s pure tone, permanent crème palette is the joi of artistically adventurous colorists everywhere! Quadramine® Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy and total confidence only Joico can deliver. WHY YOU'LL LOVE IT... ♥ Repairs and protects with Quadramine Complex ♥ Intermixable pure tone shades for amazing artistic freedom and limitless shade possibilities ♥ Delivers healthy-looking, long-lasting color results every time CHROME DEMI-PERMANENT CRÈME COLOR Looking for the amazing vibrancy, condition, and creative control of Vero K-PAK Permanent Crème Color in a gentle, high-shine, ammonia-free formula that lasts between four to eight weeks? Look no further than Vero K-PAK Chrome! This dynamic does-it-all-demi instantly boosts brightness, refreshes faded hues like a dream, and naturally covers gray. Also, it fades gradually, making it the perfect choice for guys and gray blending. WHY YOU'LL LOVE IT... ♥ K-PAK technology repairs and protects hair ♥ Healthier-looking hair with every use ♥ Gentle, ammonia-free formula