Joico Vero K-pak Color

Color Intensity - Love to Color on the Bright Side? Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required! Color Intensity Color Butters Trial Size - Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades. This super-nourishing treatment deposits bold pops of vibrant color on pre-lightened hair — perfect for when you want to bump up your blonde (minus the commitment of full-on color; Butters refresh for up to 10 shampoos!). They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service…and are the perfect pick for mixing and matching, or touching up dipped tips. Color Butters reduce breakage by 44% and instantly give you the strongest, glossiest, healthiest, most vibrant strands around. You’ll melt when you try them.

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