Gentle, low - ammonia color available in a wide array of multi - dimensional tones that deliver consistent, reliable results. Offers high quality, high performance hair color that is straight forward, easy-to-use and provides consistent, reliable results Kenra Color incorporates Balancing Complex 5, a proprietary blend of five essential attributes for haircolor that is simply stunning. Vibrant, long-lasting color Intense shine Improved condition and manageability Gentle formulation Outstanding coverage and color saturation