This item is ammonia free, PPD free, cruelty free and in 100% recyclable packaging. Key ingredients included in the color.me professional hair color are honey, pomegranate, Shea butter, Rose hip, coconut oil, aloe vera, panthenol, sweet almond oil and grapeseed oil. These ingredients include vitamins, minerals, antioxidants and moisturizing properties that are highly beneficial for the hair.