One of L'Oreal's greatest hair color ranges, Dia Richesse, brings an ammonia-free, professional hair color treatment to those with color treated hair. It is also L'Oreal's first tone-on-tone color delivering illuminating shine to your hair. L'Oreal Dia Richesse 7.8 Demi-Permanent Hair Color produces a Mocha Latte blonde color while emitting radiant tones with remarkably even color which produces a highly elegant end-result. To be used by salon professionals and mixed with LOreal Diactivateur 9Vol or 15Vol. NEW
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