L'OREAL Professional DIA RICHESSE DEMI PERMANENT HAIR COLOR ~ Pick Your Color ~ Check out my page for more colors and products. Ask for bulk deals and combined shipping. DIA Light is a luminous demi-permanent gel-crème hair color formulated with gentle acid technology ideal for color-treated or sensitized hair. Once mixed, its creamy consistency allows for complete placement control. Once applied, the color gently penetrates the hair fiber while the cationic polymers provide a resurfacing effect to the cuticle, creating shiny, beautiful results. Whether you have highlighted clients, single processed clients, or clients getting a blow out, don't let them go without a gloss! DIA Light provides incredible shine and care that lasts up to 6 weeks- DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.Up to 70% of white hair coverage* *When used with 15-vol. DIActivateur