What is it? Let’s COLOR!™ Permanent Haircolor is a high-impact, multi-dimensional, easy-to-use, conditioning color that lets you say, "I did it myself!" "So easy!" In just 25 minutes, you can create your own customized hair color with 4 simple steps: STEP 1: Pick your permanent haircolor shade. Select from 28 glossy, gelee shades to suit your mood or attitude. STEP 2: Choose a developer. Do you want traditional or extra-energized lift? STEP 3: Ramp Up Your Color. Increase your color pop by mixing in one of three High Pigment Color Boosters: Red, Violet or Copper. STEP 4: Play Up Your Glow. Mix in our Oil Infused Fragrance Booster. It leaves your hair smelling terrific! Put creative control in your hands with Let's COLOR!™ What makes it special? Let’s COLOR!™ is a high-impact, multi-dimensional, conditioning Permanent Haircolor 28 glossy gelee shades across 9 tonal families, from foundation naturals to edgy, eye-catching colors High Pigment Color Boosters allow you to increase your color intensity for instant wow! Oil Infused Fragrance Booster with Grapeseed and Sunflower Seed oils provides a smooth color application Signature Cherry Blossom fragrance leaves your hair smelling teriffic! Create your unique customized haircolor in 4 simple steps