Madison Reed brand. Shade: 7.5NNA Umbria (light neutral brown for resistant grays). I have included a pic (last pic) of the original box - WHICH IS NOT INCLUDED IN THIS SALE - so you could see the entire name, including "for resistant grays". Please note this is an open box kit (part of a subscription set) but it is still BRAND NEW. The kit includes: radiant cream color, conditioning color activator, glove and cap only. Authentic. I frequently and personally purchase beauty products; I am not affiliated with the brand. Ch eck back often or look at what is listed, as we have a collection of fragrance, clothing and beauty products available, including more Madison Reed products. Please look at the picture and description and ask all, if any, questions prior to placing a bid - thanks for understanding :)