My Identity Demi Permanent Hair Color

The 1st Influencer brand created by the biggest social media superstar in professional hair styling. #mydentity Direct Dye Vibrant Pastel formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos. Pre-blended, signature shades enable stylists to easily recreate the most demanding hair color trends of the season. Break-through Mirustyle X-HP delivers x-treme heat protection up to 450ºF to radically reduce the damaging effects of thermal styling. Advanced VibraRiche™ technology enriches the vibrancy and intensity of color for hair color with 2 times the shine. An exclusive Keratin and Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy. The fragrance specially formulated by Guy Tang's favorite Lavender Fragrance. **All of our products are guaranteed fresh, new & 100% authentic!

Returns Accepted for this item if it's within 30 Days