The use of Wella Color Charm Additives gives you even greater control of your final hair color result by opening up almost limitless possibilities. Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.
Wella Color Charm Additive 050 Cooling Violet
Permanent liquid hair color
Economical 1:2 mix ratio
Gentle floral fragrance
Liquifuse Technology
True-to-tone color
Easy-to-shop color-coded shade family packaging
Slightly lifts while toning at the same time
Works on naturally blonde or pre-bleached hair
Creating delicate shades of blonde (like platinum and beige)