Shades Eq Cream & Cover Plus Demi-permanent Conditioning Color

WHAT IT IS
A demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes.
WHAT IT DOES Shades EQ Cream:
• Acidic pH
• Correct and add condition to overly-lightened or damaged hair
• Blend 50% gray with a deeper result
• Can be used to refresh all Redken permanent haircolor Shades EQ Cover Plus:
• Up to 75% gray coverage with demi-permanent results
• Subtle brightening effect for more visible reflect
• Maximum vibrancy with high reflective shades
WHAT ELSE YOU NEED TO KNOW
• No-ammonia formula
• 100% oxidative dyes provide maximum longevity
• Rich cream consistency for more precise techniques, including lowlighting and color blocking Exclusive to Redken: Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States. Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.