Wella Color

DEMI-PERMANENT GLOSS, TONE, REFRESH, OR ENHANCE HAIR COLOR Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. *vs. permanent color Use Wella colorcharm Demi-Permanent Color to: Color or blend grays Add new richness or fashion tones to your existing color Tone highlights Gloss and add shine Refresh faded color Gentle to use after lightening, permanent wave or chemical relaxing services Quick color application—processes in 20 minutes or less PERMANENT LIQUID COLOR CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant. Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity. Long-lasting, fade resistant results with Liquifuse™ technology Excellent gray coverage covers the most resistant grays Economical 1:2 mix ratio Vibrant palette without boundaries in neutral, ash, gold, warm and red shades Up to 60% more conditioning than the leading competitor Up to 43% more shine (vs. untreated hair)