Wella Color

Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage.* Our multiuse formula can be used to blend first grays, add vibrant gloss, and enhance, refresh or tone your color. Enriched with Shea Butter, our shades are gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Results last up to 24 washes.** *vs. permanent color **depending on hair type USAGE INSTRUCTIONS Using Wella colorcharm Demi-Permanent Color. Mix 1 part (2oz.) Wella colorcharm Demi-Permanent to 2 parts (4oz.) 10 volume Wella colorcharm Developer in a non-metal bowl or bottle. Apply color mixture starting at the roots, thoroughly distributing through lengths and ends. Let the color develop for 20 minutes without heat. Rinse the color out of the hair until water runs clear, shampoo and condition. Hair Type All Hair Types