Wella Color

Kick major brass with WELLA COLORCHARM Permanent Cream Toners - from the makers of the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, our toners are quick and easy to use for at-home, salon-quality blondes. With up to 90% less breakage**, you can achieve a healthy-looking blonde with seamlessly even tone from root to tip. Available in a complete range of warm, cool and pastel tones to help you discover your best blonde. Vegan and free of phthalates and parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone