Wella Midway Coutour Demi Permanent Hair Color

Midway Couture Demi-Plus Haircolor is the perfect solution for clients who want natural-looking gray blending and the lastingness of a permanent color with the gentleness of a semi-permanent color. The specialized ingredients allow up to 75% gray/white coverage with only slight tonal changes, creating brilliant haircolor with multi-dimensional highlights. The Keratin Protection Complex gives hair incredible shine, while it conditions, stabilizes and strengthens the hair structure to provide long-lasting results.